Those professionals who promote sites often don’t pay proper attention to outbound links and all the attention focus on inbound links.
Online public opinion is that the outbound links greatly lower site authority and its position in SERP as a consequence it significantly affects .
According to this view even the advanced resources trying to get away from this problem and avoid the outbound links.
Well, if someone has to use them he will use different methods of hiding links, covering the pages with links from being indexed by search engines.
What is the reality?
When promoting a site there are some rules for webmasters in Google, which stipulate that Google with the following parameters doesn’t prohibit the use of outbound links:
- References should be in small quantities or Google will accept it as doorway.
- Links must lead to the resources that are thematically related to the theme of your site.
- Links directed to sites that have PR higher than zero.
Following these rules the site is attractive to Google and, accordingly, will receive higher position in the list of search results.
Outbound link subject
Links which are not fit your site theme basically point that the resource is used as an advertising platform. With all that this site is completely useless for visitors and in this case search engines lower PR.
Why PR should be higher than zero?
Search engines accept resources with PR 0, as sites of low authority.
Even if such a resource has a theme similar to your site it is better not to put a link to it. The result is negative influence on your site.
Outbound links from your site will be considered favorably by search engines if you put it properly to reputable sites with similar themes in moderation.