Let us consider some important things for your blog, which shouldn't be missed to increase the number of regular readers.
Remember that conversation – is the key to success. Comments to post make blog successful. That opportunity to make comments, thus expressing your own opinion, made blog sphere so popular.
Over many years of development there are three secret of blog writing rules.
First, always respond to comments visitors left. Ignoring the posted messages is bad form. Such your behavior will scare readers.
Secondly, make a convenient form for living comment. Often there are blogs, with inconvenient and unpleasant adding comments form. Undoubtedly, in this case, you won’t get discussing of your posts.
Third, comment on other blogs. But always leave meaningful and detailed posts. This will attract new readers to the pages of your creation. Choosing a site for comments give preference to similar blogs on subjects and, most importantly, popular ones.
In the early stages of its development, social networking is a tool for communicating with friends, family and native people. But now the situation has changed dramatically. Of course, “students” considered “social” only as a means of communication, but in fact, social networks - is a powerful means of obtaining information that helps increase traffic. No wonder many serious projects spent much time on the “correct” positioning of its brand in social sphere.
You can see that at almost every post or article is a block consisting of social network buttons - Facebook, Twitter, etc.
To achieve at least some effect you must first think about your action strategy. Decide on the basic goals, objectives to address them, as well as the fact that you want to get eventually. Next is to identify the target group, which will be directed your intentions. Do not “spray”, it is better to “strike” purposely. In this case, the result will have a greater effect. Do not try to find on Web pages already designed and shaped programs. Each case requires individual decision.
Finding an appropriate for your group, add your own notes regularly indicating the link back to your blog. If your posts are really interesting, you will find followers and readers. Do not forget that often users may go to your blog is only for review, so try to make them come back regularly.
Posts optimization of low-frequency queries
Many will say that promotion of your blog in search results will require significant financial costs. Of course, in some ways they are right. But this statement is true only in some aspects that have a little to do with the blogosphere.
Competent optimization of posts by low-frequency queries (from 500 to 1,000 per month) (LQ) can bring significant growth in blog’s traffic without spending money at the same time. In addition, you will receive quality targeted traffic.
You can get good traffic with minimal financial investment or none at all with high quality optimization of site pages for low queries. Moreover, traffic will be targeted.
Learn just one rule - every new post that will be added to your blog should be done including low queries. (For Google it is https://adwords.google.com.)
At first it might seem that a few visitors a day for one page it's too little but it's worth to optimize 500 pages and the number of visitors may be increased to several thousand readers.
Let’s consider in details the process of page optimizing for low-frequency queries. First you need to find a list of keywords. It must be approach with great care, at this stage lays the success of all of your subsequent manipulations.
After all “keywords” are selected you need to use it seamlessly in the text of your post. It is recommended to keep the rule –frequency of low queries in total should be about 5%. Do not try to insert a key word in each sentence. It will spoil the quality of content and will deter readers.
If the text is written, you can add it to your blog page. However, bloggers who are the owners of sites under the control of CMS WordPress there is a significant advantage. They can improve the optimization of the page filling meta tags - title, description and keywords.
It is also worth to pay attention to text formatting. Be sure to add themed pictures. If you write an article of large size, it is necessary to divide it into paragraphs, and add titles, marking them with tags H3, H2. At the same time keywords should be separated from the total mass of the tag – strong.
Don’t forget that in the case of adding comments to the post the percentage of occurrence keywords is reduced, so answering to “comments” use LQ.
The final step for optimization with low-frequency queries will be putting of few internal links. It would be better to buy few external links on any exchange.
Contests, promotions and drawings
People like to get everything for free or the opportunity to receive a gift with a minimum amount of labor. Therefore, holding raffles and contests are a great way to attract traffic and get backlinks because as usual news about new contest is carried on the Internet at the speed of light.
Offer you several variants for competitions.
1) Contest for the best comment. This option is essentially all-prize as all Internet users can add comments – it does not require any knowledge and skills. At the end of the week you can chose one or more winners awarding them a small monetary reward.
2) Contest for the best article. Place several ads in social networks and thematic resources that you declare a contest for the best thematic article. At the end of the contest you choose e.g. three winners. This version of the competition is the highest priority, because you will get not only traffic but also unique content of high quality. All this is available at relatively low financial cost.
3) Awarding for the anniversary comment. Pay a small amount for each anniversary, for example, one hundredth, “comments”. But in this case you have to follow the contest, because dishonest users can use the software to add comments automatically.
4) Organize a quiz on some very narrow and specific theme that is well known only to a small group of people.
Blog design and usability
What is usability for blog? This term refers to ease of use, ease of main elements navigation and functions.
The key to blog usability is thoughtful design. It’s very difficult to find money for a unique and quality professional design so for start you can download a free one and make it just a little bit unique. It’s not a problem even for the novice user.
If the design sorted out you need to work on improving the usability of your “child”. Do not load the main page – try to find a “middle ground”.