Think about it: Consumers shop local for a reason and it’s not a coincidence Google launched, Google Local as well as personalized search results that serve up local businesses which are closest to the end users i.p address.
Jobing.com, a local job search engine is a pioneer in the locally focused business arena. Aaron Matos, the Founder and CEO for Jobing.com has the right idea and he has implemented his idea from the stat.
Employers want to connect with local talent, and job seekers want to apply to jobs near them. Creating a local presence not only builds trust in consumers, it creates loyalty and is a comforting feeling to help with their purchasing decisions.
Is going local simply a trend or is it something consumers have wanted from the beginning? Sure there are some exceptions but 80% of consumers asked agreed they feel more comfortable working with someone locally, someone they know they can talk to in person should any problems or concerns arise.
My advice to national franchises, national lead aggregates and any other local brand who is trying to reach local customers is simple; market yourself on a local level.
I asked a group of job seekers from three different markets where Jobing.com was headquartered… they all responded with their respective city. That’s simply, great branding.
Isn’t it time you’ve decided to go Local?
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