I’m going to be a bit bias here regarding the recent news of the iClick Websites, Craigslist Performance Ads.
Craigslist for many small business owners is their primary channel to advertise their small business. Some may argue that placing your business on craigslist somehow reflects on your financial standing and professionalism as a business owner, and many times – their right.
Craigslist is cluttered with unlicensed pros in the home service areas. These contractors are looking to undercut the contractors who hold current state certifications and licensing – this is a trend consumers are catching on to.
Over the past month I’ve worked personally with a very select group of iClick Website clients to pinpoint a ROI for Craigslist ads. The old adage was to determine how many clicks you could get, some companies still pitch this. The new Craigslist Performance Ads by iClick focus on capturing a greater number of CL searches by developing a highly CL optimized web ad, the second step is turning that visitor into a viable sales opportunity for our iClick Performance Website clients.
For more information about Craigslist Performance Ads please visit the iClick Blog at http://blog.iclickwebsites.com.
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