5 Smarter Marketing Tips for Small Businesses

1. SERVE YOUR FRIENDS  Many small business owners sometimes overlook their strongest marketing tools – their current customers.  Small business owners hold a distinct advantage over larger companies because they are able to interact with each client at a much deeper level.  If you are able to develop strong relationships with your current customers, they will want to return to you for years to come (and bring droves more customers with them).
2. GET ONLINE  Don’t overlook the importance of the internet in today’s market.  Recent research shows that over 92% of adults regularly research products online before buying them in stores*.  Professional web development can help even the score with the big guys by giving a clean, professional appearance to your company.  Be careful not to shortchange yourself on your website.  It may be better to have no website at all rather than a poorly developed website.  A professionally developed site can require a small investment up front; however the return on investment will be well worth it in the long run.
3. OPTIMIZE AND CONQUOR  Having a great looking website is an important step, but it’s not much use to you if no one ever sees it.  A strong Search Engine Optimization (SEO) talent can quickly put your website in front of hundreds or thousands of qualified buyers every month.  Investing in a talented Denver SEO company can lead to astronomical returns for a relatively low monthly expense
4. BRAND THYSELF  Just because you are a small business doesn’t mean you can’t look like the big guys.  Personalizing company uniforms, pens, coffee mugs, Frisbees, or other items with your company logo can be surprisingly affordable and can help develop a strong brand image for potential customers.  Not only will your company appear more stable, but occasionally giving away quality branded items (such as a coffee mug with your companies’ logo) may be a way to subtly advertise to that family on a daily basis.
5. BECOME A SOCIAL BUTTERFLY   Small business owners can’t afford to be shy.  Each and every time you come in contact with someone (familiar or new), try to let them know about your business.  Certainly don’t be abrasive, but a surprising amount of leads can be developed by simply bringing up your passion in casual conversations.  Everyone wants to have an “inside man” – all you need to do is let them know what you can offer them.

References:

92 Percent of Customers Research First: