We recently were approached by The Diamond Reserve to launch a new web development and marketing promotion. The Diamond Reserve sells wholesale custom and designer , but also designs celebrity diamond jewelry for A-list clients around the world. The company had worked primarily on word of mouth advertising for several years, but decided to start actively marketing online about one year ago.
At the time I was approached by The Diamond Reserve, they had developed a generic flash website using an online template service. The website had little content and was barely ranking on the major search engines. I worked with the company to develop a professionally redesigned HTML and CSS website, and then worked to start ranking the site within the Denver area. Next, I optimized the company’s map listings so they could be easily found on local map searches.
After solving the local advertising aspect for the company, we are now turning our attention to the national advertising campaign for the jewelry aspect of the company.
To accomplish a successful national campaign, we are currently developing a website geared specifically towards celebrity diamonds and jewelry. We will be setting up a gossip article page to discuss current celebrities’ diamond jewelry and . A separate section of the website will offer a small, exclusive collection of some of the finest diamonds available in the world.
Using this concept, the page will not only receive significant attention from gossip article gurus, but that a friendly competition may be spurred among the celebrity community – inspiring them to buy the exclusive diamonds offered on the site. Keep your eye on www.celebritydiamondsonline.com for more updates!
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