Web design is an ever-changing field, which means that choosing a WordPress theme is a different game than it was just a few years ago. WordPress earned its 60 millionth user last year, so it is arguably the most popular servicer of web design templates in existence. There are a few ways to make your WordPress theme count as far as SEO is concerned; some tips are outlined here.
Stay Away from WordPress Templates with Flash!
It’s only been a few years since the web design community thought that a visually stunning website had to feature Adobe Flash. But now, we know that the problem with Flash is that it isn’t treated like standard XHTML in the search engines. By contrast, Flash can hurt search rankings because Google can’t process all the content contained therein. Additionally, the major search engines have trouble indexing Flash content because it’s an embedded computer program, not plain text.
Then, Stay away from WordPress Themes with Frames (Inline or Otherwise)!
Around the same time as the Flash craze, another big trend in web design was the use of inline frames to display content from other websites on the home page. Then, non-inline frames led to “permanent sidebars” and pages that didn’t move when the user scrolled. This is a trend that has died down, and for good reason. Frames are difficult to use and unintuitive. They result in the user clicking on content that doesn’t move, loads within the website’s XHTML construction or looks completely different from the main content area. In other words, frames cause confusion for the user – and no one wants that. In terms of affecting SEO, websites with frames have no clear “home page” for spiders to identify, track and rank. If you like the look of frames but want a WordPress theme with good SEO capacity, check with the World Wide Consortium (W3C) for helpful tips on making it happen.
Find WordPress Themes with Alternate Text and Title Tags in XHTML
Choosing a WordPress theme that’s good for SEO is an important part of the web design process. By following these tips, it can be a relatively easy experience.