3 Things to Ask Before Hiring an SEO

Tell me about your expertise with SEO. Because this is an open-ended question, the person you’re interviewing can reveal as much as they want about their SEO knowledge. On the contrary, it may reveal how little they know. If there’s only one way to find out what you’ll get for your money before hiring an SEO, this is it. Listen for stories about specific past projects (you can ask for client industries, but not specific business names).

What do you consider the first rule of SEO? (The answer should not be “don’t talk about SEO”). The point of this question is to see how experienced this prospect really is, and how good he is at articulating what he can do for you. The answer may be anything from “Don’t use black hat tactics” to “Get the rankings at all cost.” You probably would prefer to hear the first answer. If he says the latter answer, run for the hills: he’s a black hatter.

How do you do your keyword research and search engine results page (SERP) analysis? Keyword research is the foundation on which your SEO campaign will be built, and SERP analysis is how your SEO will measure the effectiveness of the campaign. With those things in mind, the tools and methods this prospect uses matter. Before hiring an SEO, find out what tools and method those are.

Hiring an SEO can be simplified by asking a few pointed, open-ended questions. Take these along with you before interviewing your prospect.