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As you know, Internet is the global system. But most small businesses have a local level and, of course, don't want to invest money for promotion in all regions. This problem is solved at the level of browsers but how to make your site “local” to significantly increase conversion rate?
1. Use your region in keywords
Trite? Yes, but many don't do that! Specifying a region essentially you cut not only costs for keywords promotion but also increase conversion. Agree that the query “Minnesota rentals” quite clearly expresses visitor's interest than just the query “rentals”
2. Specify region in meta tags
Meta tags are an important element in optimizing your site, so it's useful to specify the region in key words and description, nothing to say about title!
3. Specify the region in the content of pages
Too corny, but it's necessary! Tell your potential customer that you offer services or sell goods in his native city and he always will call you!
4. Search engines features – it's your help!
Add your business to Google Places. This will help search engines locate your site to the desired region.
5. Make anchors in backlinks also regional
Make part of anchors regional, using appropriate keywords. Often, tit's much difficult to make such links natural (when commenting on blogs, for example), but for link exchanges – it is quite possible.
6. Add your site to the most significant local directories
involves adding it wherever possible. Concentrate efforts on local directories and traffic will not be long in coming. Recommendation is particularly relevant for young sites.
7. Local targeting for contextual advertising
Avoid the major mistake – to fill a large number of visitors. What is important is the conversion, rather than an absolute number. Only a local target will give a high conversion.
8. Periodically check and correct keys
This operation is recommended every few months. See conversion statistics, analyze conversion and leave only the best regional key queries.
9. Use social networks
It would seem that this item should be listed first but the value of social networks should not be exaggerated. The use of social media – another way to raise traffic to the site, the method is very effective!
10. Testimonials and reviews at your service
Traditionally, reviews were excellent way to promote your business. And now they can't be written off. Be sure to click on the site reviews section and publish reviews of your products on special “review” sites (preferably in your region).
11.Optimize different pages (or subdomains) for different regions
If your business has outgrown the local stage, it will be great option for optimizing pages for different regions and promoting them in these regions.
As you see, SEO optimization on a regional scale is the simple actions, but their use can be achieved very good results!
Advantages of regional optimization are to find a narrow focus when there is an opportunity to find to users in the region, it's an additional regional site advertising, low competition, especially if in this segment in the region your resource is one of the few, audience doesn't perceive request as additional regional advertising, they just looking for something in the region, relying on a reputable search engine.
Among the disadvantages can be noted a small audience, lack of rankings when displaying the results, absence of strong regional advertising, inability to predict audience, which may be covered by the search, as well as small business development, compared with global search.
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