YP formally YellowPages.com is your traditional web directory – for business owners it’s something entirely different. It’s a service that has a fantastic sales pitch that is in most cases filled with nothing more than a lot of open ended promises.
As a Digital Advertising & Media buyer I cannot recommend YellowPages.com – period. Their crafty sales tactics combined with a long term contracts are the exact tools that YellowPages.com rely on to lock into your cash and drive less than desirable results – you can take that to the bank.
Here’s where it gets personal:
One of our clients were snickered into a stealthy contract that was based on a powerful sales presentation that to our client sounded well, too good to be true – and it was.
I decided to get involved. I emailed Deann Mayeda, the Press and Media Contact for AT&T Interactive asking for her help and delivering my clients message of dissatisfaction. My complaint seemed as it had very little importance and was quickly handed off to a local sales rep in Denver.
The sales rep/manager called me to discuss my clients dissatisfaction. He soon offered to dissolve the contract in best customer service interest. The problem is; the contract was never dissolved as agreed and was quickly forked over to a local collections team. I gave it one more shot. Here was my most recent email to Deann Mayeda – Deann never responded or even acknowledged my correspondence.
SENT JULY 5 2010
I hop you had a nice 4th of July weekend.
This email is in regards to an email I sent several months ago regarding an issue we had with one of our advertisers that we felt was misled into purchasing one of your pay per click products. The person whom I spoke with said they had no problem with releasing our client of their contractual obligations and talking at a later time about getting them into a different product.
My client was recently billed for another $5,000 and is now getting letters for a demand in payment.
I am somewhat dumbfounded by the lack of responsibility and am starting to see a trend with other advertisers having similar problems. We have a very large client base and of that client base we have some very large players as well as many SBAs with YP – some of which have similar complaints. Do you have a point person I can consult with in the near future or do you recommend me contacting the sales reps directly?
I would appreciate YP releasing our client as agreed from their contractual obligations. I will re-evaluate your local sales reps proposal at a later time to see if you have newer products/services we’d like to explore at another time.
Thanks for your help.
Since then we’ve had our in-house legal serve YP with legal notice of intent. That correspondence has also been ignored. If you have had a similar experience we’d love to hear from you. I can be reached by email at [email protected] If we have enough complaints we may have grounds to initiate a class action lawsuit so please, do not be shy. Email me: [email protected]
B. Peterson Law