When you’re looking at a professional seo company one of the things that you’ll want to be sure that any firm you are considering can do for you is modify your keywords. Variety is the spice of good rankings here and although the experts still suggest that you use the researched keyword in it entirety as an anchor text , these same experts are saying the modifications are a great way to attract positive attention from the search engines
There are several things that you can do to add variety to the keywords that you are using. So, if you’ve done your research and found that home builder is the keyword that’s likely to attract response from your niche market, there are several things that you can do including adding a stop word that will give the keyword a broader scope for application.
For example, a home builder in Los Angeles , utilizes the stop word in and allows for a geographic tag that will further narrow down the intended audience. Make sure that the professional seo company that you select knows about these applications as they pertain toppc advertising services as well.