Sometimes any optimizer encounter a lack of understanding of an advanced client: what to pay money for at the stage of withdrawal and even more support if the optimizer doesn’t do anything other than buying links, but this process can be automated by using aggregators?
Really, for what take money if you can use an aggregator and pay just 30% commission? All the more many SEOs use the same aggregator twirling above their margins.
But it’s not as easy as it sounds the client who thinks so doesn’t know and doesn’t include many studies conducted by optimizer for . Do you know the story about the wizard with a hammer and $ 1000?
At the plant has broken a very important mechanism. Tried to fix it but nothing happened. An hour of downtime brought huge losses to the enterprise. They called master. The master looked at the mechanism, something somewhere listened, something asked around, then took a hammer and hit lightly in the left edge. Conveyor started to work. Then asked the master: “How much money do you need?” The Master said: $ 1,000. Director was surprised: hammer blow for $ 1,000! And the master answered: “You got me wrong. So, $ 1 for a blow and $ 999 for knowledge where to hit.”
In this story, the master laid down in cost of service time which he spent on his training and experience. I think the optimizer is something like the master you have just known.
In the nearest future someone could comfortably rely on this subject, as a small FAQ. Maybe it can be useful for some optimizers.
So, website promotion is divided into several stages:
1. For sale
Making commercial offer:
- Check for Affiliate / bans / infringements.
- A brief site analysis.
- A brief analysis of competitors.
- Promotion cost.
- Analysis of site positions.
It’s a minimum that is necessary for optimizer to offer more or less effective promotion strategy. This work also takes time but not paid. It is reasonable to assume that wasted efforts will be offset with successful sale.
2. Preparation stage
2.1. Making semantic core:
- Selection of the requests.
- Grouping of requests and a choice of input pages.
2.2. Writing texts:
- Preparation of tasks for writing texts.
- Checking and markup texts.
- Placement of texts
2.3. Further site development:
- Audit endorsement with a client.
- Making tasks for site improvements for web developers.
- Site refinement.
- Verification of the improvements.
- Correction of errors (90% of cases).
In my opinion this stage is the most important: optimizer makes foundation and any trash, anyway, will come out in advance. Throw at least one item and something is going wrong. The work for each task is completely measurable and the obvious efforts supposed by the optimizer. It’s impossible to automate this step: too many nuances, too shaky and everything are impermanent, there are no standard cases, and each situation is individual.
It is obvious that optimizer work is to be paid, depending on his qualifications and quality of final service.
3. Promoting stage
The most interesting is here. How advanced client think? All internal optimization done and now you should solve the problem with SEO links.
All internal optimization is done and it remains to solve the problem with SEO references. It is true, and there is no need to work with optimizer, you can use aggregator services and save money.
Indeed, when the advanced client in mind compares Optimizer and aggregator, so result is the same.
|Purchasing of SEO-links||Purchasing of SEO-links|
|Trust link placing|
|Gathering statistics by positions||Gathering statistics by positions|
Customers doubted even before the advent of aggregators: what to pay the optimizer, if everything is fine, but links have already bought and edits on the site were made?
But it is necessary to pay!
Payment for SEO at the stage of support - is to take a master in the parable from the beginning of the article to his home state. Now, all mechanisms work correctly, but when something breaks down, the master will strike properly and everything will work. Only here the company won’t incur huge losses, while trying to repair their own gear and wait for the master who will arrive at the plant.
At the stage of withdrawal and support of website optimizer gets money for the overall efficiency of the process. The more experienced optimizer is the more effective promotion and expensive services.
Oddly enough, but a is valuable in the first place of they difficulties, which they had already faced, of course still remembers how to escape these problems. It means that promoting websites, they aim is not only to avoid mistakes, but also to be able to warn you of errors.
Now a little bit practice.
1. Question: Page drops out of the index by keyword and is not refundable. As the input is selected another page with a lower conversion, which occupies the worst position, what to do?
Answer: Most likely, one of two things: either the page was spammed with requests, or other site was more relevant. If the page is “spammed” with requests, we determine it quite simple: click on the link in snippet ...
If none of them are promoted – so it’s spammed, if there is, but not at the first place then another page is considered more relevant.
- In the first case, you should reduce the number of queries. If the query is component, it’s necessary to determine what part of the query will be spammed. You can do this through advanced search: split compound query on parts and determine each request inside the site. If promoted page is available on request – it isn’t spammed and if it is not - spammed. The number of occurrences of spammed part of the query page, promoted to be reduced, when it will turn to the search;
- In the next case you should reduce relevance of pages which are not promoted, standing above the promoted into an advanced search to request within the site. To do this, reduce the number queries in the text, in TITLE. It can be removed or you can close it in <NOINDEX>. After several updates promoted page will return to the issue.
2. Question: After been revised site began rapidly fall out of the index, until there was only one homepage and it was “found at the link.”
Answer: It turned out that the developers of the site, update the CMS, for some reason have registered on the site's meta tag <meta name=“robots” content=“noindex” />. Found out by accident. Attribute was removed after a few weeks the site was fully returned to the search and restored the position.