Quite often, it is difficult to write a short and succinct title for the Web page that offers a wealth of information. The guys from seomoz recommend titles up to 7o characters. Quite difficult, given that title may contain a brand name, spaces or other characters. So is it important to print maximum 70 characters in title?
For years it was thought that the length of Title should be 70 characters or less. This is the best option. But what happens if your title is longer than 70 characters?
Some people have been experimenting to see how many characters Google will index in tag title. For years it was thought - that it is 70 characters. The experiments showed that Google can index about 150 characters. Some people have told that Google can index about 1000 characters in the title. Does this mean that you must use these symbols for their own benefit? We conducted some experiments with a super long title. Refers to titles in 200 characters or titles with 250 characters in it.
In the first experiment, I had 10 posts that did not bring enough traffic, but traffic growth for these items was observed from week to week. I left the old titles and just expanded them by adding relevant keywords up to 250 characters. The experiment has exceeded all expectations. Traffic over the next 12 weeks increased by 136%. But here is the second experiment.
In a second experiment, I used the successful pages that were already providing the bulk of traffic. In this experiment, traffic grew by 8% over the same period of 12 weeks. Cool, but overall site traffic increased by only 9% because of my two experiments.
In a third experiment, I used a completely different site, my own site. I changed a few pages, tag titles. Traffic decreased by 11% in 12 weeks.
Thus, in one experiment, a long title has worked very well. In the other two, it did not work. Let's look in more detail.
Title tag in 70 characters
What are the arguments for short titles? The best titles, as is often said, is the title of 70 characters. There are reasons why we recommend this title size.
The first reason - Google can show only up tp 70 characters, in general, in his SERPe. Then they are cut off. People can not see the title completely. If you write longer than 70 characters in titles, you probably write them for search engines, but not for men. From time to time we see that was done not for people but only for search engines - is giving a little value for Google.
The second reason is that the most important factor in the internal page optimization is the keyword at the beginning of the title tag. This is the most important factor in the keyword on the page. There correlation between the place the keyword in title and its importance in the search query.
Importance of query in title
The third reason - a feature of the modern world, in which the growth of social media. Twitter limits the number of characters to 140 characters. So when you want to share on Twitter or Facebook page, which has title about 220 characters - it will look like a spam. Which is shorter title would work very well in this case.
For all these reasons, and in most cases, we have proved that the long title does not help you, we say that a better title - less than 70 characters. This is not the rule. This is appropriate in most cases.
Why is the first experiment has brought 136% gain? If you remember - there were weak pages that did not bring much traffic anyway. When we added a few keywords, Google decided that this title is a bit more consistent content, and so has seen an increase. It was a fluke. If we just write key words at the beginning titles, we would increase traffic at all times.