Within the Search Engine Optimization industry it’s common to hear stories small business owners concerned with the lack of transparency or information when it comes to their internet marketing campaign.
Many SEO Firms hide what they are doing because they are embarrassed with their link building strategy either because they are participating in unethical link building (paid links, content farms etc..) or misrepresenting the clients brand by building links from unrelated forums, paid comment spam or various other types of strategies that has a long term adverse SEO effect.
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