QR codes are popping up everywhere. They are seen within advertisements, business cards, on TV, posted on company materials varying from newsletters to brochures, along public transportation systems, and on posters hung anywhere. QR codes are certainly “catching-on.” Businesses large and small are using them to attract viewers to their websites and promote their products, messages, and upcoming trends.
QR codes have earned a following from mostly tech-savvy individuals. However, there remains to be a large population of people who have no clue what these black and white obscure symbols mean. QR stands for “quick response,” which is precisely what the codes are designed to do: Create a quick response by instantly sending someone to a website. Applications for cell phones and other mobile devices have been created and made available specifically for QR codes. After taking a picture of the code with the QR application, your device is immediately linked the website that contains the information, videos, or advertisements that the QR code creator/distributor wanted you to witness. As you may assume, QR codes are a “hip” way to create publicity and viewership.
What do QR codes mean for SEO? An important aspect of optimizing your website is proving that it is “alive.” This means that works to assure that the content and other elements of your website are being updated or changed. Updating websites increase the relevancy of the pages and the site itself; therefore, earning the site better rankings from Google. Whether a company is looking to improve website rankings or explore new marketing tactics, QR codes could be a new venture to experiment.
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