German car company Volkswagen accused of racism because of the advertising that the company has prepared especially for Super Bowl. Reports The Daily Mail.
The main hero of the video was white office worker, speaking with a strong Jamaican accent. During the spot constantly smiling hero wants to cheer up his colleagues and make them enjoy what is happening around in the same way as he does. The cause of constant heppines – red Volkswagen Beetle. At the end of the video protagonist's chief , who has tried to drive Volkswagen. also speaks with a Jamaican accent.
Video was posted on YouTube on January 27. At the time of this writing, the video has gained over 1.5 million views.
Advertising outraged journalists and Internet users. Christopher John Farley, The Wall Street Journal journalist a native of Jamaica, said the movie reminded him the main characters of Jar Jar Binks, who spoke broken English with a distinctive Caribbean accent in “Star Wars”. John Farley added he is indignant that “the spirit of the Caribbean” is used for fun.
Despite the accusations of racism, the Volkswagen company said it is not going to give up and show advertising during Super Bowl broadcast on Sunday, February 3. The company added that before the release this video was shown various focus groups, including 100 Jamaicans and most positively perceived the advertising. According to media the 60-second spot during the sports event will cost Volkswagen $ 8 million.
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