Usability - audit

• Why there are a lot of visitors and just few buyers?
• Is it easy for visitors to get necessary information on my site?
• How can I improve my site?
• Which pages on my site are unattractive and difficult to perceive?

It’s just the main questions. Usability-audit will make your site more convenient, strengthen confidence of visitors to your site and increase conversion of visitors into customers.

Usability-audit consists of the following components:

• Site-services audit: whether it’s convenient to order products, how organized is search.
• Rating ease of movement through a site: structure of sections, convenience of using navigation menu.
• Main page analysis: what information is available on the home page, whether it attracts visitors to the most important sections, does it provides a re-visits to a site.
• Analysis of content: how comfortable is page viewing, whether ad on a site is proper, how construct and informative are titles.
• Analysis of texts quality: check the role of texts, whether they are formatted, whether headlines are informative and attractive.
• Analysis of client part of a site: how properly order form works, how orders are processed, whether is contact information.
• Checking site display in different browsers, download speed.