Official Twitter about the launch of its own advertising platform, which will allow to place ads on the site by third-party services or specialized software. Also were mentioned general partners, which provided features for working with advertising – they are Adobe, SHIFT, Saleforce, TBG Digita and HootSuite. Their operating permit to campaign in several social networks and advertising platforms without “mixing.”
Separately stressed that the amount of advertising will not change, and users almost will not notice this. Probably only more accurate ads and more attrective for ysers brand advertising will feature the “new” Twitter.
According to eMarketer, profits from advertising platform will increace company annual revenue twice, raising it to $ 545 million.
Twitter works with advertising in the form of “advanced” tweets that appear in news timeline, as well as hashtags and accounts promotion, which demonstrated separately.