Top SEO mistakes

1. Inappropriate keywords. Make analysis of competitors and analyze the keywords they used. Choose the most important keywords for your site that reflect your activity.

2. Don’t submit an unfinished site to search engines index. The site is in development stage but you submit it to index and sometimes buy links to the site – it’s not indicated “under construction”.

3. Excessive number of links (especially outgoing).

4. Title in the form of heading. Search engines don’t take into account the text as graphics!

As a rule, many site owners use this technique for visual site perception. The most valuable and important information in the form of keywords should be placed at the top of the most pages. Tip: logo + key titles.

5. Lack of alt tags for pictures and images.

6. Use h1 .. h6. All important points must be in these tags.

7. Minimize the html-code for your site. Be sure of its validity.

8. Highlighting of the most important keywords with logical rather than physical text tags.

9. Duplicate pages should be closed from indexing.

10. Don’t over optimize text (keyword density should be about 5%-6%). Taking into account keyword density – consider the number of characters in the text. Keywords density in SEO can be the same and the number of occurrences – is different.

11. Do not use hidden text, invisible tags, links in single-pixel images, big title, description, keywords, html comments. Additional mistakes in website optimization are: lack or duplicate meta tags on a site, not unique meta tags.

12. Lack of title tag for links and images on a site. It’s better to use extra keywords in the title tag.

13. Incorrect files: robots.txt, sitemap, and 404 error. Avoid “broken” .

14. The volume of text shouldn’t be small. The absence of small size content on a site won’t be accompanied by high rankings.

15. Link building in inconsistent manner. The use of automated programs for mass registration in catalogs, bulletin boards, forums can have a negative impact on your site from search engines. Search engines don’t like automated tools to build backlinks! Also use properly internal link building. Increase your back-links also to internal pages.

16. Optimize each page for a particular keyword. There is no reason to make a page and optimize it for tens of high frequency queries.

17. Publish only the unique content on your site!

18. Huge number of typos and grammatical errors.