Perhaps, CTR is the most important indicator of your PPC advertising campaign’s success: the more clicks, the better it is. In this post we talk about the most curious results of hugely representative survey of North American online advertising market which was conducted by marketing agency Infolinks’ specialists.
The scale of work done inspires involuntary respect: the sample of 1 000 000 000 000 (trillion) displays of ads placed by over than 100 000 advertisers. The aim of the survey was formulated in such way: to determine the time of day, the weekday and the state of the U.S. are the most efficient in terms of click-through-rate (CTR) of PPC advertising.
So, the conclusion of Infolinks’ specialists: the highest CTR is observed during from 11 a.m. to 2 p.m., the best day for clicks is Friday.
The best times for clicks
Users interact with ads more actively during the day, to evening the number of clicks decreases.
The peak of clickability is accounted for the period from 11 a.m. to 2 p.m., when visitors appeal to ads by 14% higher than average CTR was calculated by Infolks.
A significant drop in click-through-rate is diametrically opposite to the morning peak. It comes between 11 p.m. and 1 a.m.
The best day for clicks
The lowest value of clickability is on Wednesdays, when it drops to 1.86% below than Infolks’ average CTR.
The best day for clicks is on Friday, when CTR is about 4% higher than average number of clicks in other weekdays and nearly 6% higher than on Wednesday.
The best states for clicks
Four states have the highest CTR. They are located in the southern part of the U.S.: Louisiana, Alabama, South Carolina, Mississippi.
Also four states have the lowest click-through-rate. They are scattered across the USA: Washington, Georgia, Iowa, California.
TOP-10 states with the highest CTR:
1. Mississippi: +17%;
2. Alabama: +14%;
3. Louisiana: +14%;
4. South Carolina: +11%;
5. Montana: +10%
6. Arkansas: +10%;
7. Maine: +9%;
8. Wyoming: +8%;
9. South Dakota: +8%;
10. New-Mexico: +8%.
The data is compiled from ad delivery for the first quarter of 2013 from Infolinks In3 platform, which powers monetization for over 100 000 websites in 128 countries. The Infolinks average CTR was used as the benchmark for all the calculations.