Everyone’s in a stink over the fact that Facebook landed a few more visits than Google last week and these so-called ‘social media experts‘ are trying to divert the need for SEO to popular social networking websites like Facebook.com.
Here are some statistics I think you might find fascinating…
- 70% of Facebook users came from outside the United States
- > 1% of Facebook Users, use facebook to search for local businesses. (According to a local Social Media Survey.)
- Of businesses surveyed locally, >10% say they have seen a benefit from Tweeting on Twitter. A Social Media Guru would argue that it’s because you’re not doing it right…
Sure you can argue there are a few benefits to Facebook, Twitter, Yelp etc… but the bottom line is there is not enough data to support any real networking benefit to small businesses.
I would argue that Twitter is great for B2B connections, Facebook… not so much. Facebook users are more concerned with their peeps updates then scooping out local business fan pages – period. Twitter had a very similar effect in a recent local survey.
Be very weary of ’social media experts’ who promote cutting back on local online advertising (seo, ppc, Google local etc..) and focusing primarily on social media because it’s the ‘new revolution.’
What most ‘Social Media Experts or Social Media Guru’s’ fail to understand is Social Media and SEO work hand-in-hand. SEOs would know how Google Caffeine directly correlates with social media – a Social Media Expert wouldn’t. All they know is that if they follow 6500 people on Twitter, 5500 are most likely to follow back.. har har har.
This will lead into my next topic on why it’s a good idea to hire a SEO and not a Social Media Marketer for your next business endeavor.
Cheerio!
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