No one needs to tell you that social media websites – specifically, Facebook and Twitter – have exploded in popularity. But like some business owners, you may be holding out on jumping onto the social media marketing bandwagon. After all, who knows for sure what it can do for you?
At Crest Media Internet Marketing, we do. We’ve seen social media marketing become a powerful promotional tool for the majority of our clientele – businesses that represent a variety of industries. If taken seriously and managed properly, social media marketing can provide your business the following advantages:
Increased exposure: Think about it: By starting an account on a social media site, you can expose your business to networks that you would not otherwise have access to. Social media marketing brings a virtual “world” of consumers closer to you; and while you may have doubts that this will result in increased profits, the proof is in the pudding. Data points to higher conversion rates (the process of a website user/social media “friend” becoming a business’ paying customer) when social media marketing is used to generate leads.
Brand shaping: Sure, your website is a powerful tool for shaping your brand; but often, it’s not enough. In today’s crowded market, you need social media to reach out to your audience and let them know a little more about who you are as a brand – on a consistent, routine basis. This could mean sharing nuggets of industry info, or it could mean filling them in on aspects of your business that can benefit them as customers: promotions, sales, and other new developments.
Credibility: Like it or not, social media marketing is practically mandatory for companies who want to lend themselves credibility with today’s tech-savvy consumers. Even if your audience is not a particularly youthful demographic, it’s important to embrace – not resist – this powerful marketing tool. Why? Because studies show that Facebook is often more popular with the 30 and over crowd; and, it’s safe to conclude that Twitter may not be far behind.
Don’t have the time to invest in social media marketing? You’re not alone. Many busy enterprisers have trouble juggling their day-to-day operations, employees, and customers; for them, marketing their businesses online is low on the priority list. Fortunately, you can find a reputable marketing firm to handle your social media marketing. Crest Media is a Los Angeles web solutions provider that can manage your social media accounts on a scheduled, routine basis.
Let us help you take your online marketing efforts to the next level with skilled, attentive social media managers who can communicate with you regarding the information you want to broadcast to your social media networks; and then, regularly post that information on your social media pages. Contact Crest Media today to learn more!
No comments yet