Today, I'd like to talk about social bookmarking. Does it really useful for SEO or just takes time?! Frankly speaking I've explored many forums and was confused with the result I saw but let's in stages.
Does Social Bookmarking have a positive or negative impact?
I can't definitely name social bookmarking sites which are 100% effective but it's a great tool for:
- driving traffic
- making your content accessible to share
- and, of course, increasing social signals
It's possible to find a lot of advantages and disadvantages but don't forget – having bookmarked a site it's become accessible for million of Social Bookmarking site users. So, if they like your website obviously they will bookmark it. And if they bookmark it – you get additional back link. It's just what I wanted to emphasis about traffic. More visitors – more traffic. And one more thing. Having got huge amount of back links and visitors' attention may bring your website high rankings in search engines. The question is just for you – are you sure you site will be interesting and attractive for users? Think about it and before making conclusions of social bookmarking defectiveness and remember, users want to get valuable and fresh content.
Before flowing into the use of social bookmarking more, let's see what people think about its need for SEO.
Remember, Social Bookmarking sites – it's high PageRank and Do Follow links. They positively impact on PageRank and Index Rate. And most of these sites have a high PR which passes link juice to your website or blog.
Some experts describe social bookmarking also, as a tool to get customers. Once, having bookmarked your webpage about e.g, user find it useful and will think about cooperation or some kind of SEO from your company. Possible? Why not?! Or you specialize in gardening and your website/blog is a perfect guide to grow flowers etc. Just do everything properly and your customer will find you. Preferably he will choose a professional person who is addicted to his work.
But, not everything is perfect as seems. It's just one side of the coin. Spam – is one of the greatest disadvantages of social bookmarking. Users manage to post the same webpage several times in hopes to get achievements but it is considered like spamming.
How to manage effective social bookmarking campaign
- Forget about Automatic tools
- Focus on content quality
- Make changest in Title, Anchor Text and Descriptions
- Choose only relevant category to add your link. Spamming categoties is not the way to get traffic converselu push your link down to the bottom
- Think about interesting titles to get higher CTR.