Internet – is omnipresent and omniscient.
New information has the ability to successfully root on the Internet, gathering an infinite number of reviews and comments. It is important to remember – even today we create ourselves tomorrow. It's impossible to have just a uniquely positive reputation. It doesn't matter you're a beginner or a business shark – the emergence of negative is inevitable. So be ready to meet it with dignity.
What is negative?
It should be noticed that the term “negative” includes the following categories: natural negative or critical, targeted attacks, trolling. And now a few words about each of the above categories.
Natural negative or criticism – unpleasant and unavoidable for any business. People tend to make mistakes. And when these mistakes finds the Internet, it could be disastrous. Found a negative review – think, maybe it's time for qualitative changes. Contact the author of such a comment, try to find a compromise resolution of the problem situation. Don't be indifferent – an opponent will appreciate your participation, remember – negative review leads to review with gratitude.
Don't forget to listen to your customers. Criticism can be constructive.
Targeted attack – dangerous. The ingenuity of competitors in the same endless, as fantasy. Don't be surprised if one morning you'll find negative in the network. And spotless reputation yesterday today will be brutally corrupted. Competitors are constantly looking for weaknesses in your business. If they find flaws – will bring to the public, don't find – will think up. That's why it's dangerous – it's very difficult to foresee, it's possible to oppose.
At first try to identify and contact the source of negative mentions. Maybe contacting the person off-line you can understand the purpose of his actions and to resolve this conflict.
If there is no possibility to communicate with the author, you can work with reviews by your own. For example, contact site administrator that hosts the negative, with a request for deletion. Only in this case the presence of good reasons for this procedure – compulsory.
Trolling. The more interest to trolls, the more replenished their ranks. The only advice in this case - ignoring. Trolls don't make fun of your business. They make fun of weakness – be stronger, keep a straight face.
Protect your reputation!
Why, with so many threats, you can save company's image, brand reputation and personal dignity? With the help of reputation management in the search network – SERM.
You have your own business, respectively, you are “popular” and everybody talk about you. If not about you, then your brand exactly. Keep track of what they say and how they say - that's the most important. Gather information, analyze it and build a competent strategy depending on the purpose of further work – these are the tasks of SERM.
Today every company makes a lot of efforts to present themselves on the Internet. And for good reason. Indeed, before making a purchase of a particular brand product, 80% of potential customers seek the advice on the web. Therefore regularly monitor all the information on your topic – is a prerequisite for successful business.
It has developed a number of services to monitor social networks. For example, Google Alerts. They allow make fast enough and qualitative analysis of references to a particular company,
Suppose the data is collected, analyzed. But the result is not satisfied because of the presence of negative comments, unfriendly reviews, provocative articles. Or, conversely, the information about the brand is a little insignificant, potential clients are not informed of the existence of your business. Solution – development of a clear strategy, which includes the right saturation with positive and competent counteraction against negative.
Spread of positive – looks even better. Your business is successful, you have something to tell the consumer – you can prepare some interesting press releases. You work in a friendly team – write an exciting story with photos about one of corporate events. Registration in catalogs and portals will help to present your business to the audience, to inform about current events and benefits of cooperation.
Presence of negative information – that's what really upsets almost everyone who is interested in developing their business. Approach to this problem has to be well thought out.
The primary idea of those who oder SERM services – complete eradication of “negative”. Negative feedbacks – an evil that must be fought. But is it real? Whether negative information is just a devastating effect on the reputation of brand? What to do in case of negative? Negative information should be worked.
Your brand is talked about, write and interested – that's good. After all, the best product one that is capable to rise emotions. Indifference – is the main enemy in any case. Discovered negative information? It means “discovered” – respectively, you already are aware of some of the “weakest” of your business. Moreover, the presence of negative makes information field more realistic. There is no positive reputation at all. There are only means by which you can create the illusion of success.
Negative information can also be helpful, but this phenomenon should be clearly monitored. Such information is like a time bomb. It can be not harmful for a long time but at any moment can ruin your business. Therefore, you should work with negative carefully and correctly.
All information has unconditional value. Main – adequately present this information. How can you make negative? With the help of positive!
The first, it's important to pay attention to each situation, which led to the backlash. Found negative reviews, comments – to consider a claim, make a competent answer to your opponent.
Now, the audience sees that you pay attention to customers' reviews and ready for productive dialogue, you have nothing to hide. You are open to collaboration and change for the better.
SEO – is a secret weapon
A set of actions aimed at counteraction against negative, is implemented. Despite all these methods, websites that contain negative information are in the top positions of search results, what to do? In this case, you always have the “ace in the hole” – SEO. Negative, which can't effectively resist, you can “hide” as a result of the displacement of such sites from the first positions of search results. It happens due to promotion to the top positions of sites that host the above-described press releases, news articles about company's success.
It should be noted that these steps – are not the half of the battle for a decent reputation but only a little trick on the way to success.
That's all the magic! But this work is not finished. “Evil doesn't sleep.” Therefore SERM recommended regularly.
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