Intermediate SEO Training & Workshop
When: April 4, 5 & 6 – Denver, CO (9AM – 7PM)
Where: 605 Parfet Street Ste. 202 Lakewood, CO
Investment: $1,500 Early Bird Registration
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The Intermediate SEO Training Course by Sean Hakes, Inc is designed for those who have some working web development knowledge. During this 3 day course we will be covering everything from a formal introduction to SEO, Terminology and Advanced On & Off Page SEO techniques. You can view the partial outline of the class below
This class is limited to 20 attendees so as space will fill up quickly.
DAY 1: April 4, 2011 – Introduction to SEO, Terminology, Mythology and the Web
To fully understand SEO you must first understand the underlying technology and the effects it has on Google, Yahoo & Bing. During the first day of the course you will understand how a websites architecture effects your SEO plan, how your web development plan can better your SEO efforts as well as several crash courses on better web development for SEO and Advanced Keyword Research & Development.
- Search Engine Optimization Crash Course
- The Rise of the Search Engines
- Local Internet Marketing
- Terms & Definitions
- CMS Creation, Administration & SEO
- Advanced Market & Keyword Research
- Domain Names & SEO
- Web Development, Hosting & their effect with Google
- WORKSHOP
DAY 2: April 5, 2011 – Advanced On-Page SEO Tactics
According to Google there is a massive amount of information that dictates how your website will rank. Day 2 will dig into code optimization, meta element optimization, snippet optimization along with several other dozen of key factors that will enable you to press pass your competitors using powerful on-page SEO tactics.
- SEO Code of Ethics (The Good, Bad and the Ugly)
- Understanding web technologies and their differences
- Free Google Tools
- Website From Scratch Workshop (RSP)
- Better, Cleaner and more Effective On Page Strategies
- Video Optimization
- Image Optimization
- Web Page & Site Migration Tactics
- Understanding Server Codes & Their Effect on Website Rankings
- WORKSHOP
DAY 3: April 6, 2011 – Advanced Off Page SEO Tactics
In competitive markets an Off Page SEO Strategy is necessary. A well planned out and aggressive strategy will determine how your website ranks against your competitors. Find out the off-page strategies that most SEO Companies don’t want you to know about in Day 3.
- Better Link Building
- Strategic Link Building
- Social Media
- Digital Advertising
- Google Places & Beyond
- Pay-per-click Advertising
- CLOSING
- EXAM
- VIP Cocktail Party
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