Why do we need rapid SEO? Does it cost a lot of troubles? Reveal the secret.
Once Martin Macdonald called himself as "black" optimizer and proudly considered that he was the part of society that used automated tools for weight gain, PHP weaknesses, spam pages, with poorly made forms of search and so on. "White" market participants seemed naive professionals who believed in the fact that the construction of a reference text can help to promote frequent queries. However, the situation has changed, and now Martin doesn’t practice "black" methods for commercial purposes, and not because of ethical considerations.
From a commercial point of view the first reason why “black” optimization is not so popular is because of its unpredictability.
“Black” methods are good for sites with a “low rank”, made in haste, with a cheap hosting and with the owner waiting for a result within 48 hours. In this situation black methods can be a very good alternative. You even will get some traffic and chances of success if you do everything properly. But every morning you will worry and check is your site still in Google because it can be thrown out from Google search results at any time.
“Believe me, I did it every morning. If this happened, it wasn’t funny, but it really happened”, - Martin confesses.
If the site is highly valued by owners than “black” optimization is not the best step for its future. And it is not funny explain to customer why his site has disappeared from search results. If the owner is you and your site came under the filter, you will face the problem when you should start from the ground up.
According to Martin, “black” SEO – it’s not too bad (actually if your target is ).
Google recommendations – it’s just recommendations. It is necessary for two things:
1) to make the search as simple as possible
2) to improve communication with the algorithm of PageRank
Another reason why you shouldn’t engage in “black” optimization is that the probability of these methods through a really important web design - just 0.0001%. Even if you succeed, you are always risk to lose everything. The update can reset all of your competitive advantages, or you will become large enough and anti-spam team can excluded you.
It means only one thing: “black” optimization – is a very big risk. If you are working on a project, prosperity and longevity that you do not care, you can safely apply several unfair practices that may work. But if you plan to create something worthwhile, why should you risk?
The same applies to work with a client. If you use “black” strategy, without coordinating your actions with a client, you are absolutely clueless as SEO-expert. And the world does not need who just ruin industry reputation and blindly crave for rapid SEO.