Results Page saturation. Why wouldn’t you do it?
Google calls it that “Zero Moment of Truth”. In the context of searching online, it means when consumers put in a keyword and hit enter. They come to that result page and as a business, you want to be there, probably right at the top. As far as Denver marketing goes have you ever thought about how many times you can appear on those results pages? Out of a couple dozen clickable links on the page, how many can lead back to you? And what are the possible places you could expand into?
Here is a breakdown of the main ways you can appear on a result page:
Organic Web Pages – The typical webpage results that you see, showing the websites title and meta description (or content from the site). These run below the pay per click ads, and depending on the search will appear below maps and product listings. Often times when Google deems it relevant to the query, you can have additional internal links appear below, as well as multiple links showing categories on the site.
Traditional Pay-Per-Click Ads – Most searches will have 3 results at the top and then to the right of the results, an additional vertical of ads. With added site extensions, these ads can include a physical address, phone number, product listings, social link, and additional links from the site. Another listing that falls in this area are product listing ads, which show up in the right vertical of results and pulls data from a Google Merchant Feed.
Map Locations (including Adwords Express) – Depending on the query, Google may show a map with results in your area. Your location is based on you server, or what you assign as your location on the left side. Adwords Express ads are playing a bigger part in search as they show up both in the map, and also in Traditional Pay-Per-Click verticals, as well as in Map text verticals.
Product Listing Ads – If you sell products on line, you can create a Product Feed and upload to Google Merchant Center. These results typically pop up above or within the Organic Web Page results section.
Lead Gen./Affiliate Sites – These are basically other webpages that show up in any of the areas above which link to a third party site, which in turn links to your site. You will typically pay a commission or cost per lead amount to have other companies do the work.
News and Social Media (including Google Plus) – Depending on the topic, Google may serve real time, or news results. Social Media is also becoming a big contender especially with Google+ If you are logged in while searching and some one you are connected to via Google+has “like” or posted info relating to your query, you could see their result dominate your page. I would also throw image results and video results into this category. Both can appear in the Organic Web Page area.
Think about it in terms of saturation. If you could appear on the results page 7 times, wouldn’t you do it? Of course you would and if you are looking for a great Denver SEO company, JEMSU™ can help!
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