Search engine optimization (SEO) is the most organic way to propel your website to the top of the search engine results your audience will see. However, paid search is also an efficient way to reach the users you want to target. Because we are a pay per click company that also offers organic SEO, Crest Media recommends that businesses use a combination of both these tactics. When pay per click and SEO are both integral parts of your marketing plan, the results can be powerful.
How our Pay Per Click Management Works
Pay per click marketing is utilized by everyone from Fortune 500 companies to small family businesses. Here is how it works: The business invests in a PPC ad, which will be generated when a user searches for the keyword that the ad is targeting. That ad will appear on the "sponsored ads" section of the user's search engine results page.
Analysts point to the high efficacy of PPC ads, saying that they are just as effective as organic search results in terms of their ability to reach a pre-qualified audience; plus, pay per click means no waiting for your name to move up in the search results. You start out right at the top!
And with pay per click management services, we can show you the quantifiable results of your PPC campaign. The objectives of the campaign can easily be adjusted if necessary. This pay per click flowchart illustrates the process:
Our Pay-Per-Click (PPC) Campaign Flowchart details an approach to paid advertising, that focuses on frequent client updates and ongoing refinements, in order to maximize return on investment ("ROI").
Pay per click marketing allows you to fully customize your landing page, strategically hand-pick the first page your visitors see on the website and gain total control of your position on search engine results pages. There is also data that connects PPC to higher conversion rates than organic SEO. All things considered, pay per click management is a worthy investment that should be integrated into every business's digital marketing plan.
Contact Our Pay Per Click Firm!
Now, it's time to find a PPC company to launch your campaign immediately. Crest Media can be that company; we provide pay per click management to a nationwide clientele, with flexible options that allow your ads to run daily, weekly or monthly depending on your budgetary needs.
It is recommended to combine pay per click with organic SEO services. Fortunately, Crest Media can bundle these so that your entire marketing campaign is easily managed. If you are ready to double down on your online presence and reach more consumers right away, contact Crest Media now to inquire about pay per click marketing.