Or are they simply maintaining it? If it’s the latter, you may wish to seek out other options. Your SEO company should commit to optimizing your website for conversions (the process of turning website visitors into paying customers). That’s really the goal of SEO, so if your SEO provider isn’t delivering; well, it may be time to look elsewhere. The single most important thing to remember with any SEO campaign, is that all of the website traffic in the world means nothing if your site’s visitors aren’t making purchases, filling out the contact (or sign-up) form or engaging your firm in some other capacity beyond that initial visit. Crest Media Internet Marketingunderstands this and can optimize your site for conversions by offering:
Simplicity - Simple web design, simple navigation, and simple content writing that informs and engages the reader. When it comes to increasing conversions, simplicity is the name of the game. Even basic features like your contact form must be uncomplicated; after all, how will your audience be able to buy if they have to jump through hoops to contact you? Our Orange County SEO company can optimize your site for conversions by achieving a simple, but impressive presentation and equally simple, but thorough site infrastructure.
Dedication - No matter how many clients they have, your SEO provider should be totally dedicated to optimizing your website for conversions. Simply identifying keywords and constructing a few landing pages around them really doesn’t cut it anymore. With so much competition out there, those meager efforts are hardly going to help you rank high in the search engines (much less encourage visitors to buy from you). By contrast, Crest Media utilizes your keywords to attract users who search for a business like yours – again and again and again, through landing pages, blog posts, directory submissions and social media activity. We offer several package levels to include any or all of these services.
Flexibility - This may seem obvious, but for many SEO firms it is widely overlooked: If something you’ve put diligent effort into doesn’t work, it’s probably time to try something else. Our Orange County SEO company performs the proper analytics to determine the effectiveness of our conversion optimization efforts, and we take the results of our findings seriously. It’s a fact of life that not everything will work all of the time; so when that happens, we are flexible enough to adjust our strategy.
Rather than telling you, “If you don’t like what we’re doing, go somewhere else” (have you heard that before?), we problem-solve and try out new strategies – until we find something that works. SEO is always changing; even Google acknowledges this. It makes sense to accept the reality that sometimes, the plan on how to optimize your site for conversions may need to change.
For more information on optimizing your website for conversions, contact our Orange County SEO company today. A knowledgeable Crest Media representative will be glad to speak with you.
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