Business owners have been questioning the best return on investment marketing strategy for their business more and more as the economy continues to present hard times. What strategy will best suit your company and guarantee a quick spike on your investment?
Local Newspaper or Print Yellow Page Advertising [High Cost– Low Return]
Chances are you might be investing hundreds of thousands of dollars into your local Newspaper advertising and can’t figure out why the phone is no longer ringing like it did 10 years ago – what’s wrong? The simple answer is, Print Advertising is a dying bread on its way to a quick extinction. With a growing number of print media giants going bankrupt, you can rest assured print advertising is not a good place to place your investment.
Social Media Marketing [High Return on Investment – Low Investment]
What is Social Media? Social media is primarily internet and mobile based tools for sharing and discussing information among other human beings. Some marketing experts say that social media marketing is the new wave in online marketing. Chances are you have heard of these popular social media websites, , , , , , and many more, these are all social networking web sites that allow you to market your business and service for free! Social Media Marketing creates a massive return on investment for little to no money at all; it just takes a little time to network with your audience and share your new products and services.
Search Engine Optimization – SEO | Web Marketing
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines by “natural” (“organic” or “algorithmic”) search results is still one of the best and most effective marketing techniques pending you find the right SEOs (Search Engine Optimizers) for your project.
What type of businesses should hire a professional search engine optimizer? Any company that sells a service or product to a general audience. Regardless if you are an , , Pizza Parlor, an Online Retailer or a Government organization driving residents to the local dog park – Search Engine Optimization is for you and will be by far the greatest return on your investment you and your business have ever experienced.
Lead Generation Providers
Lead Generation Providers like , and are proven positive marketing strategies for service industries. Although lead generation services have been a good source for new business, there has been a steady decline in lead quality while a consistent increase in lead cost. This in return has forced business owners to educate themselves on lead generation and discover there are ways to generate higher quality leads from their own website with low investment and high returns.
Companies like ours offer service industry companies the chance to revamp their website into a lead generation mad-house by offering the same services service companies subscribe to but eliminating the pay per lead model and significantly increasing the lead value.
Where will you get the highest return on your investment?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Lead Generation Subscriptions
- Print Advertising