Make your work effective with mobile apps

Manager's job of the 21st century has a number of features: he must not only work in the office but also be ready to continue to work in any other place.

Already much has been said about the fact that the development of mobile Internet business gets new marketing opportunities. Yes, now everyone can see the information about the firm in the network, even while on the subway on the way to work or while traveling to another country.

Therefore, the relevant market has been a surge of activity – companies try to develop a mobile version of their sites. It would seem that the best solution is impossible – its enough to have a website that is easy to browse through mobile devices to be “set up” in the new popular segment.

But in practice, the creation of a mobile site is not always the most appropriate and sufficient solution in terms of products promotion or services among mobile audience. To understand the reasons just answer the question: “Where is primarily focused this audience?”. Most of mobile audience is concentrated in online services of operating systems for smartphones allowing to download and buy a variety of applications, such as Apple App Store, Google Play and Windows Marketplace from Microsoft. Therefore, application development services for iPhone, iPad, Android development are so important and popular.

That's why it makes sense to deliver information to mobile consumers through mobile applications that provide more marketing opportunities for presenting offers to consumers, rather than mobile sites, pursuing a goal to make site viewing more suitable for different user categories.

Today, Internet marketologists can't be imagined without a mobile phone – their main tool away from the office. Below we specified the required mobile applications which help to work more efficiently

12 required mobile applications

1. Foorsquare. Brands on Foorsquare become increasingly popular. If you work for a famous brand, don't be lazy to create a special account – it won't only help you to better focus on the map but also bring popularity for your company.

2. Hootsuite. If you have problems with a lot of brand-name accounts, Hootsuite – it's a perfect app for you. With Hootsuite you can quickly and easily manage all your accounts.

3. Facebook Pages Manager. This mobile application is indispensable in the age of social networks, as well as help to manage Facebook pages.

4. Instagram. Required mobile applications won't manage without a free photo sharing service Instagram, which allows not only to exchange photos and quickly change accounts.

5. Pinterest. If you monitor the segment of your company, then Pinterest app is for you. It allows you quickly and easily by looking at dozens of photos, to understand what your competitors made. In addition, you can monitor own content.

6. Keynote. Irreplaceable application for any manager: Keynote – it's a Mobile version of PowerPoint. Although the functionality is worse than his “elder brother”, it's suitable for creating simple presentations.

7. Banjo. You might be surprised to see in this list so unpopular social network, as Banjo. However, the manager should be aware of all the events, and the main function of Banjo – to know location of your colleagues – can be extremely useful.

8. Box. If you are working with a large number of electronic documents, Box will make your life easier: The application allows to view documents on the links without spending neither time, nor traffic for downloading and uploading.

9. Flipboard. Approach, if you have a large amount of information. This application allows you to conveniently acquire and organize content from social networking services with the possibility of further accommodation in social networks.

10. Reminders. Standard preset “reminder application” will help you quickly and efficiently plan your day in advance to remind you of that event.

11. Starbucks.We can't imagine managers without coffee about the same as without mobile phones. It is therefore don' be t too lazy to install the Starbucks – the application will point you to the nearest coffee shop.

12. Uber. You don't want to go home on the bus or catch a taxi - order the machine with Uber.

The realities of the 21st century dictate their terms, and it is clear that the above mobile applications will be required not only for those managers and businessmen but also for ordinary people.

The other theme we'd like to discuss – the best mobile applications for SEO. Need for SEO is not reduced in spite of the various predictions of the death, and on – still very, very high.

And, of course, we need more detailed discussion of local and mobile SEO. In this case, will talk about the four mobile applications, which are recommended for promotion in mobile search – it exists. Actually, SEO becomes more multi-faceted and professional. So:

1. Page Rank – allows you to quickly check the ranking of your website or other resource paying 1.99 cents per app. It's possible to check PR in Alexa and Google, that is enough for today. Including that the rankings once again claimed by search engines – this application is very, very important.
2. ISEO – free application for iPhone and iPode, which allows you to scan incoming links. Moreover it has a minimalist design and it's easy to use on the iPhone or mobile device with Android. It's recommend to all webmasters and SEOs.
3. The SEM Calculator – allows to calculate the cost per thousand impressions, cost of clicks and conversion. If you use Google AdWords or other ad networks, you can calculate the rate of CPM or CPA in its advertising campaign. The app has been done for iPhone users but I think that in the future it will be available to all users of smartphones.
4. SEOStats – you can just use the search bar to see your domain name and to do fast SEO – audit for your website, including tracking of your rating. The universal feature includes data on the number of pages indexed by Google, as well as incoming links. Analytics is a large part of SEO and free site promotion in search engines.