Keyword Cross Examination with Google Insights

Using Google Insights for “Bankruptcy Attorney”

In this tutorial I am going to act as if I were a Bankruptcy Attorney in Denver and am going to use Google Insights to find out how Colorado web users search for Bankruptcy related services along with geographical based information. You can either go along with this tutorial or instead of using “Bankruptcy Attorney” use your particular professional or service of interest.

1. Open Google Insights
2. Insert the following information into Google Insights:
   Compare by: Search Terms
   Search Terms: Denver Bankruptcy, Colorado Bankruptcy
   Filter: Web Search, United States, Colorado, All Metros
   Time: 2004 to Present (Broader the range, the more data)
   Categories: All CategoriesLast – Select “Search” (see screenshot below…)
3. Google Insight Results
   
   

Now that you know the basics to Google Insights, now we’re going to quickly discuss understanding the data.

Google Insights: Interest Over Time

Interest Over Time presents fascinating historical and current search interest among the selected keyword, in the above example I choose Colorado Bankruptcy and Denver Bankruptcy.  According to the interest over time data, Bankruptcy inquires were significantly up in late 2008 and early 2009 and according to the 2011 predictions Bankruptcy inquires via Google are down just a tad from 2010.  If you’re a predictive marketer Google insights can also be great for targeting peak search seasons for industries like Heating, A/C etc…

Google Insights: Regional Interest

Regional Interest is pretty straight forward. You can see where most of the search volume from the selected region (Colorado) is coming from. In the above example it’s Denver, Colorado. I didn’t get a screen shot of this but as a user when you select “Denver” you’ll open up a even more geographical map along with search trends specific to Denver, Colorado and Bankruptcy which leads into our next discussion…

Google Insights: Search Terms

In the above example “Denver Bankruptcy” is the selected search term of choice which reflects by volume the following search terms.

1. Bankruptcy Court Denver
2. Denver Bankruptcy Attorney
3. Denver Bankruptcy Lawyers

What’s great about Google insights is it gives you reflective data that is in fact very close to what you’ll see from the Google Keyword Tool but the big difference is you can drill down to metropolitan cities and see which communities search broad like “Bankruptcy Attorney,” vs “Denver Bankruptcy Attorney,” which can play a massive roll in effective keyword research.