One of the definitions of is: professional activity on the Internet, which is aimed to attract visitors to an online resource (site). It is a very broad concept, which actually can be interpreted in different ways.
What is the use of Internet marketing? Many site owners associate this concept with two actions: creation and site promotion. Of course, these elements are also needed, but these are not fundamental concepts of Internet marketing.
The Internet is a global network in which visitors get information and share it. Any information is an advertisement and sometimes even available. If you know the right treatment it can be beneficial for everyone. The basis of this concept – is analysis. Communication with customers, consumer demand analysis, review of advertising campaigns of its competitors, existing trend, personal experience, author's achievements. With all these components there is a strategy that in each case is unique and often formed as the creation of each individual project. Is it good or not - is another question. The strategy should be formed in advance but on the other hand, it will be just an assuming, some of inventions, which in practice will be very far from reality. The best variant – is flexible strategy that is formed in advance, tested and then finalized in the course of testing.
Internet Marketing Tools
Search engine optimization – in search engines for certain queries. When Internet users want to find something they put in search a query and search engine displays on the monitor all the sites that contain given word or phrase. Customers entering the site from search engines are interested in this product or service information and this is quality audience. It’s a great tool to attract targeted audience to your site.
Contextual advertising – another effective tool for internet marketing. It’s an ad on the Internet, which is on web pages and search engines. It’s not usual Internet advertising as ads depend on user search query or thematic of pages on which they are posted. Contextual advertising also attracted target audience, as a person clicks on it, because they are interested in advertised product or service. In this context the author pays only ads clicks on it, that is, if the user has moved the Internet on your ad. If the ad was shown but users didn’t click on it, money is remained
Marketing in social networks – is site advertising in social networks and communities through creation of thematic groups and participation in discussions. Thanks to Social Internet Marketing loyalty of the audience increases and marketing problems are solved more effectively. Social Internet Marketing can include promotion in social networks and promotion of your site through blogs, forums and communities. Nowadays social networks are used by thousands of users, so is a crime to lose the opportunity to advertise through them. In social networks, you can create thematic groups and write about your company. Just groups will be the main ad platform in social networks.
Viral marketing – is creation and placing an interesting video, flash application, or other catchy content. The resulting media virus if it is really interesting is rapidly spread by users with advertising information. It’s one of the fastest tools of internet marketing.
As you understand there are many ways to describe them all in details – it’s better to write a book. Among other things, we must also think about how to keep the user on your site. Hold – also part of Internet marketing. Conversion – also a part of Internet marketing. Many people forget about it working just to generate traffic.
Integrated Internet Marketing
The objectives of a typical site for business or earnings, above all, are as follows: increase in popularity, attraction of new customers / visitors, sales growth, and so on. All these problems very efficiently are solved by integrated internet marketing. 1 – is a very bad number for business or website. One sales channel, a way to get customers, one product – it’s bad. It’s good- when there are a lot of products, many channels, many ways.
Integrated Internet marketing is effective, first of all because it covers a wide scope of users’ interests of the World Wide Web. Internet marketing with an integrated approach connects a large number of tools and promoting technologies.
- search engine optimization (SEO);
- banner ads on other sites;
- SMM or marketing in social networks;
- contextual advertising;
- viral marketing.
Search engine promotion and social marketing - it's an unreal power, which we have already spoken.
Banner advertising – an element of internet marketing, which is better not to miss it. Good banners will attract a considerable number of visitors to your project, especially if you choose thematic and popular sites. The effectiveness of banner ads, of course, depends on banner’s quality, which must be not only bright, but must also dive a certain message to a potential client.
As mentioned above, integrated internet marketing can include contextual advertising. By the way, contextual advertising often is the most powerful engine of promotion.
Online-PR – is the publication of your articles and notes in popular internet publications, dissemination of news about your company in guest books of large portals, various quizzes and competitions and many other activities that affect public opinion about your company and your website.
Summarizing the above, it is necessary to note the most important things:
- ONE in internet marketing – is a very bad number.
- Internet marketing – is not only getting traffic but also work with this: an analysis, conversion and so on.
- This is a science that requires constant learning. Every day in this area there are new technologies that should be used in your business.
- Any project on the Internet – is a daily “movement” for its improvement and adjustment. Don’t stand still move forward, then the result won’t take long.