No matter what type of business you have, utilizing internet marketing techniques is mandatory in order for it to succeed. What does Internet marketing require of business owners? A few key efforts which are best carried out by professional service providers. Crest Media is one such service provider, because we can deliver the following Internet marketing services with affordable expertise:
Search Engine Optimization (SEO)
Whatever you’ve heard about search engine optimization has possibly already changed since you heard it; that’s because SEO is an ever-evolving field. Local search is still the key to getting your business found online by prospects in your area, but a strong social media presence now plays a big part in SEO as well. There are also new Google updates that have changed the rules of the SEO game. Most small business owners are much too busy to worry about how SEO works, and that’s why an established Internet marketing firm should take on your SEO campaigns for you. Crest Media can be that company.
SEO takes some time to implement, so pay-per-click advertising (PPC) is a good way to help businesses reach their targeted prospects quickly until SEO efforts begin to pay off. PPC advertising is easy to budget for; you only pay when users click on your “sponsored results” ads, which are easily found at the top of the page when they do an Internet search. We also offer PPC monitoring and reporting to measure the success of your PPC campaign, so you can determine if you are satisfied with the ROI. And unlike many Internet marketing providers, Crest Media targets your local market in every PPC campaign. We set ourselves apart by providing innovative PPC advertising strategies that work.
It’s virtually impossible to be unaware of social media marketing by now. From Facebook, to Twitter, to LinkedIn, to YouTube and Google+, businesses are snapping up their corner of the social media landscape and getting found online more easily. Social media marketing is also the key to engaging with consumers and keeping your brand on their minds. There’s no better way to put your name out there, again and again and again. Crest Media can acquire your friends, fans and followers; engage with your audience through status updates and polls; and, respond to comments in any way you see fit. Let us help you shape and promote your brand with effective social media marketing.
E-mail marketing is another important Internet marketing tool. The process involves acquiring an e-mail address list from your existing customer base and using it to promote your business. It’s an acceptable form of advertising that’s used by some of the world’s best-known companies. The key to effective e-mail marketing is to do it ethically, by complying with the Federal Trade Commission’s CAN-SPAM act. This law restricts e-mail marketing to opt-in e-mail addresses only, and prohibits false or misleading header information and deceptive subject lines. This is what e-mail marketing is supposed to be, and you can have it with Crest Media’s help.
Contact Crest Media to Learn More!
If these internet marketing services can help your business, contact Crest Media today. We welcome clients from every industry throughout the United States. We look forward to providing you with an informative Internet marketing consultation.