DigitalBuzz publication shares very curious infographic which tells about how to increase the popularity of tweets.
Study results hold by the well-known western analyst Dan Zarrella based on detailed analysis of more than 200 000 tweets containing links to various resources. The analysis could highlight some key points that can substantially increase CTR of tweets. So, these are:
The length of tweets: try to keep the length of your tweets no more than 120-130 characters.
Link position: try to link to a resource located in the first quarter of tweets.
Vocabulary: use common language, symbols and abbreviations, such as: via, @, RT, etc.
Morphology: in the preparation of tweets should be used more adverbs and verbs. It is better to avoid an abundance of nouns, but the more adjectives.
Publishing of tweets: try to publish your tweets on Friday, Saturday and Sunday. It is better - in the afternoon.