Guarantee – is not always insurance. Guarantee to promote your site in top of search results on absolutely any keyword or phrase within 2-3 weeks - this is an absolute bluff. Especially when it comes to super-competitive areas. Any SEO expert company, who use legitimate or so-called white methods of promotion will tell you that no one can guarantee first place on all key words and phrases. Search engine optimization is not an exact science and there can be no well-defined algorithm. If you want to hire SEO expert or a specialist in SEO you need to know about certain things needed to promote the site, since the algorithm of work of search engines is a secret.

 If you follow these uncomplicated criteria when you hire SEO professional for website promotion and be patient, result will certainly be positive. Diligent SEO expert company should give you some information on website promotion. This applies to keywords and positions of site in the major search engines.

A price was never a criterion of product quality. Expensive is not always good, and cheap is not always bad. At the beginning of SEO campaign you must be realistic. If it seems to be good at stated price, to be true, then it may be bad search engine optimization expert company or simply divorce. Be prepared for the fact that, under certain conditions, the process of site promotion is not cheap. All depends on site subject and frequency of queries on the subject. For example, site promotion of company, which manufactures plastic windows will cost more than promotion of site dedicated to the fight against turbulence.

Ask questions! Do not be afraid to ask SEO expert company what was done to increase your position. Most SEOs will give you a full report. They may not want to show the entire process of optimization and website promotion, but they will give you an idea of what they do.

Hire SEO expert who always follow requirements to resource pages of different search engines, because from time to time, search engines, tighten them, and with use of wrong optimization your web site can be send to "ban" list.

SEO-expert – is a multi-faceted occupation. Today, search engine optimization expert company work includes three components.

1. Hire SEO expert or specialist who understand code pages well, know Hypertext Markup Language HTML, Cascading Style Sheets CSS, in order to successfully carry out internal site optimization. However, competent page layout and internal linking - this is one of the first steps in successful web site promotion.
2. Hire SEO expert who carefully read website content, monitors the text component. In any case, he must know what should be the text it must be not only useful for user, but also stand out in the eyes of search engines. Thus, hire SEO specialistwho act as a copywriter.
3. Hire SEO expert who is always aware of what is happening with the algorithms of search engines indexing. Perhaps he watches over the external factors of promotion: register website in directories, buy links, promote in social networks, forums and blogs.

Thus, successful development of online recourse can’t work without SEO expert company to promote the site, and this, in turn, and it makes SEO profession prospective and in demand in the near future.

A few additional things to keep in mind: identify whether website promotion and optimization – are main activities of SEO professional company or a specialist, or is it - a side income or extra small service. Website Promotion and SEO – is very labor intensive process that requires enormous time and effort.