Last Friday, Google made what some call the biggest change ever for search engines and no one really paid attention. Search Engine Land’s Editor and Chief, Danny Sullivan suggested that perhaps Google had timed the results just right, so little would notice.
According to Google news there were about the update.
How does Google personalized search work?
Google can learn your search habits and in particular favorite websites. For an example, if you search often and click on links from Ebay Google will learn that you really like Ebay and will react by giving Ebay a ranking boost which means you start seeing more Ebay listings from areas that Ebay might have not shown up before.
Google Personalized results are custom for each individual.
Prior to the changes two people from two locations could perform an identical search and see the same results. For an example two people who Google’d Denver SEO would see the exact same results.
Personalized results are the new norm and most end users won’t even be able pick up on the changes.
The new question for SEOs is how will Google Personalized Results affect SEO?
Chances are it won’t make a big difference to SEOs but it will in fact cause some confusion when a SEO see’s one results, shoots his findings to his/her client and the client sees something different based upon their personalized results.
Should SEOs be concerned? Google claims SEO will always be around but it consistently evolves and implements changes such as Google Local Maps and PPC Advertising that counteracts how SEO is delivered as well as its effectiveness.
Just like everything else SEOs will need to evolve and we will. There is an abundance of ways to counteract Google’s attempts to gently toss out SEO to a new personalized social media revolution.