Recently, the most famous Google algorithm was Panda. It seems like Google creates its own zoo, so in April 24, 2012, it released Penguin, another algorithm to fight against those who try to trick Google.
Let’s consider some requirements for site quality:
- Don’t use hidden text or hidden links. Google fights for humanity. If site contains information invisible for visitors – it will accepted by search engines as an attempt to influence search results which is comparable to manipulation and pessimization.
- Don’t use cloaking or sneaky redirects. Don’t try to give different information for robot and for user. Content should be the same for all. As for redirects, Google has decided to disappoint all the fans who rush to make money with redirect or mobile traffic sale.
- Don’t send automated queries to Google.
- Avoid keyword over optimization. Earlier you could stuff article with keywords and enjoy Google traffic, but now, as you can see and understand, it not so simple. But don’t forget about custom factors, or so-called behavioral factors. If it is good, even light over optimization is not a problem, because behavioral factors have always been, are and probably will be in priority. But it is much more complicated here – just imagine what you should do to have such behavioral factors. This suggests that content should be interesting and quality, rather than rewrite from a competing site.
- Don’t create multiple pages, domains and subdomains, which largely duplicate primary site content or any other. This point includes affiliation, doorways, copy past and poor quality rewrite.
- Don’t create malicious pages, such as phishing or pages, which contain a virus, trojan or other malicious software.
- Don’t create doorways or other pages created just for search engines.
- If your site works with affiliate programs, make sure that it is valuable to the network and users. Make content unique and relevant that will primarily attract users.
Note! Exact occurrences. If you wanted to “be in chocolate”, it was necessary to use the mass of exact occurrences, but with Google Penguin it doesn’t work. Dilute anchors and make them deeply interesting.
Of course, we can discuss for a long time but everyone wants to know how to cope with this “bird”. So, according to some observations, there are such conclusions:
Google Penguin ignores some external links
This fact led to drop in traffic and positions of some resources. First of all, some purchase links and links to sites that users can add links without pre-moderation have lost their effectiveness (spammed and abandoned blogs and forums).
Authorship in Google +
There is a version, that sites that have been confirmed their authorship in Google + (i.e. in the search results you can see author’s photo) are less subjected to risk.
How to escape Google Penguin?
Immediately after facing the algorithm, many sites essentially lost their positions in the top. If it applies to your resource, you just need to follow all requirements of Penguin. It is almost impossible to escape it, so you have to carry out serious and long-term website analysis. Get rid of all backlinks, because the algorithm can take them as spam and wait for a new update. You should not send requests for additional check – all sites that are blocked or dropped back by Penguin won’t be processed manually.
The best way to avoid trouble with the new algorithm – constantly work on a site. Your website should be evolved gradually filling with interesting and quality content that will lead you to the first line in the top.