The FAQ page: Many of our San Francisco web design clients love them, while others prefer to leave off the frequently asked questions (which may or may not actually be asked with any real frequency), in hopes that prospects who have questions they truly want to ask will…well, make a phone call (or stop by in person) to ask them.
With that in mind, when do you really need an FAQ page? Website design blog A List Apart gave us some good ideas that we condensed here for you. According to , businesses only need an FAQ page when:
The remainder of the site doesn’t already answer a user’s likely questions. If your site is rich in images, graphics and video streaming, but falls short on text, then an FAQ page may be a good idea. It can enhance the effectiveness of your site and increase the probability of visitor conversion (the process by which your site visitor becomes a paying customer!).
Even so, keep it short! Experts advise that you make your page easy for visitors to skim; and we agree. In fact, we tell our San Francisco web design clients that people don’t read websites; they skim them.
You plan to use actual frequently asked questions. In other words, don’t exhaust your list of questions for the sake of adding content – or, because you want to put out information that you hope your site visitors will ask about. Instead, you should keep the queries authentic, based on what real customers and prospects have asked you in the past. When speaking with them about their website content, we normally advise our San Francisco web design clients to do the same.
You write a page that shows you care: As is the case with your entire website, well-written web content is key – and your FAQ page is no exception. Not a skilled writer? At our Southern California/San Francisco web design company, we utilize a team of knowledgeable, experienced copywriters to assist our clients with writing their web content. Your content, including the FAQ page, can be written by a member of our team after you provide them with the questions your clients are most likely to ask (and their answers). Your writer will use the information you provide to compose a professional, yet easy-to-ready FAQ page.
Normally, following these guidelines can results in an FAQ page you can be proud of – and, a much more informed site visitor.