Most small business owners who are looking to achieve better search engine placement in search engines like Google, Yahoo andBing will seek out a SEO Company like ours and it’s up to the SEO Company to understand the business, the businesses market and the overall goal to maximize not only great placement but effective placement alike.
Every SEO Company has their own SEO Tips and strategies. Some simply disregard the business owners direction and move forward with what they consider is the most effective SEO plan, even if it isn’t. When doing so the SEO Company may rewrite the Title Tags, Meta Descriptions and throw a few links on their clients website.
Once the on-page basics have been completed the off-page or link-building strategy starts. Most of our competitors purchase links. It’s easy to do, cost-effective and in most cases creates desired results pretty quick and even though Google has upped it’s crack down on paid links it’s almost near impossible to catch them all…
Here at Sean Hakes.com, we do things a bit differently.
In order to fully understand your business and create an effective plan we need to understand your business and your goals. Without that we’d have nothing. The first phase of our SEO Planning includes a 1 hour interview / consultation where we understand your business and your end-result goals.
Next we check out what the competitions up to. This is a very eye opening process and will show you as a business owner how your competitors are achieving the results they are. During this time we will identify any potential link opportunities and/or red-flags. These are companies who have hired what we consider a ‘black-hat’ SEO provider who may be participating in paid links, link wheels, content farms etc.
Once we have a good idea about your business and what we’re going against we’ll have a pretty solid idea on what we need to do to maximize results.
Executing “The SEO Plan”
Our process is simple. First we perform a full site audit. This includes code review, meta element rewrites etc based upon our initial keyword research. We’ll look at your internal and external linking plan and be sure that your website follows the best practices to maximize Google Juice or Page Authority.
Typically the on-page SEO Optimization is completed within 1-3 days of contract execution. Once that’s completed we jump into the off page strategy which includes another audit of your competitors and creating a off-page straegy which consists of link building (unique article development), social media and various other ethical tactics used to promote your websites site authority or Page Rank.
For on-going SEO services we repeat the the off page SEO plan monthly to ensure your website is constantly growing as an authoritative site within your industry.