Guess what 48% of marketing professionals who participated in an Ascend2 study claimed that their biggest SEO challenge was? Not too surprising to us, it was creating original content. This is a growing sentiment we see among many business owners, but because we routinely create original and compelling content for SEO clients throughout Texas, we have to ask: What are businesses afraid of when it comes to content creation? Here are a couple of possibilities, as well as a few solutions that can eliminate the problem altogether.
The Fear of Plagiarizing
When speaking with clients, one concern we sometimes encounter is the risk of plagiarizing a competitor. That is a valid concern, but rest assured, there are few ways you can legitimately steal another company’s content, by copying it word for word, or its overall topic and layout format. We understand that sometimes, business owners find themselves doing this without even realizing it. After all, businesses in the same industry are very likely to address the same topics, and perhaps write about them in the same ways.
If you are afraid you may unintentionally plagiarize a competitor, try this: After writing your first (or most recent) blog post or web page, copy and paste the content you have written into Google. If you find that it comes much too close to matching a page of your competitors’ content, it may be time to outsource your content creation to a reliable agency. A trustworthy SEO company will have systems in place to ensure that all your content is 100% original.
The Fear of Being Uncredible
Another worry that some clients express is that they are not credible experts in their fields. True, they don’t always say it this way; it is usually something closer to, “I don’t have anything important to say.” But if you are good at what you do, you already are an authority in your field; now, you just need to create engaging content that informs the audience about important topics in your industry. It has been said that a goal for every business website should be to evolve into a “resource center” for the consumers it is targeting. With that goal in mind, start thinking of your website and blog in terms of an encyclopedia, filled with topics applicable to the customers you want to reach; then, embark on a content creation strategy that validates that belief.
Don’t be Afraid to Outsource Your Content Creation
An SEO company that knows how to do research on all types of industries can help you in this endeavor as well, by creating some or all of the content for you. All you need to do is point them in the right direction, in terms of topics you want the content to address and the right resources for the information they will need. Outsourcing blogging and content creation is a common practice that all types of businesses, from sole proprietorships to Fortune 500 companies, engage in today. To speak with an SEO company that services businesses throughout Texas, contact Crest Media for a free phone consultation.
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