Does your website look like as if a 5th grader put it together? If so – you’re most likely missing out on some critical prospects.
Think Thinker which is an independent study of consumer behavior on the web conducted a website study that took 100 prospect buyers and put them in-front of three like businesses and three very different websites.
The first website was professional, clean and well thought out. The second website was also clean but was a bit cluttered and had no real message. The third website looked like a lot of businesses websites today. It was cluttered, disorganized and looked as if someones 5th grader did in fact put it together.
The potential buyers were asked who would choose which company based on the companies website and I’m sure you won’t be a bit surprised by the results but more often than not business owners are surprised and still scratch their heads in confusion that their website ranks well but drives little to no business.
- Website 1: 97/100 consumers said they would feel comfortable buying from this business.
- Website 2: 3/100 consumers said they would feel comfortable buying from this business.
- Website 3: 0/100 consumers said they would feel comfortable buying from this website.
Here’s when things get a bit tough. Everyone has their own taste. I’ve met business owners who were 100% confident that their website was absolutely amazing and concluded that their friends agreed. What I found out was that many of their friends were lying and/or saying they thought it looked nice because they didn’t want to hurt someones feelings and /or the business owners was obviously blind to home internet commerce works.