This morning I found a very from Rand Fishkin, CEO and Co-Founder of , discussing his new intuition that the GoogleBots are performing yet another new of algorithms. The new ranking factors that Fishkin is suspecting do not involve high-levels of optimization, but rather the authenticity validation of a site. Passionate content and reasonable formatting, according to the SEO guru, are features that can increase a site’s authenticity ranking.
This new configuration, although not fully affirmed by Google, is certainly something to consider when creating or updating your site. The future of SEO may be emerging to show online audiences that the new chapter of page ranking and optimization is becoming more honest and bona fide. The behind-the-scene technical elements of a site will always be an important aspect in ranking within searches; however, evidence is indicating that Google is getting smarter and more pure with their algorithms.
Our SEO experts are prepared to discuss the ways we can ensure that your site is suited for optimization online today, as well as for the future as Google’s standards continue to evolve.
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