There is no secret that the title of each article is the same as page title and in SERP is a link to the article and the more attractive this title is the more clicks it will get. It’s difficult to create selling title. We can even say that your profitability depends on good title – it’s the first way to success.
Have a question? So, let’s find out why page titles (articles) are so important.
Each page title that is as link measured not only by users in terms of its attractiveness, informativeness or trust, which it can cause or not cause, but also serves as the most powerful argument for search engine ranking to display SERP. And keywords in title page have a huge weight.
You can make nice or interesting title that 99.9% probability users of search engines must click, but if there are not keywords that describe the content of your article, then the target visitors (those for whom it is intended) simply won’t find it and not the target visitors won’t click on it. If they do it, they will leave your page immediately. In this way these visitors show search engine that your page doesn’t contain useful information.
How to create proper article title which will be attractive and clickable
Correct page title should be 50% optimized for search engines and 50% for users.
The most attractive, forcing users to click on and go to pages are such titles:
- Causing curiosity
- Useful titles
- Emotional titles
- Beautiful and well-sounding
- Promising something very attractive
Titles causing curiosity
As an example of causing title curiosity of the article can be title: “SEO for housewives,” I am sure that many people would like to know how SEO and housewives are related and why housewives should know about and in this case they would go to the page.
Unfinished thought or conflict in title will also cause the curiosity.
For example, “Subscribe to a blog’s RSS or it will be late”. It’s really interesting to know why it will be too late.
Useful page titles
The title can be useful if there is a hope to find solution to your problem, the answer you're looking for usually begins with the words: “How to ...” “How to make ...” “7 ways to ...” etc.
For example: “33 Ways to find a good job” or “How to find out who hacked your email.”
Titles with the expression of emotions
The interest of users causing headlines with the following words describing emotions:
“amazing, fantastic, free, errors, shocking, stunning, extraordinary, unusual, myths, irresistible, seductive, wonderful, crazy, stupid and evil”
Nice and well-sounding titles
It must be completed (i.e. it shouldn’t be no more than 140 characters to fully appear in search results) and also include any rhymes.
It’s very attractive when visitor will find in the article title something very useful or important to him.
For example: “How to earn $ 1000 in 10 Minutes”
By the way this is a very dangerous type of titles, you should never deceive your readers with false promises that they really can’t get.