For many small businesses this one simple SEO tip can make a drastic difference in not only your websites rankings but a good deciding factor on if you really need to hire a Denver SEO Specialist.
DIY – SEO TIP 1: OPTIMIZING YOUR WEBSITES TITLE ELEMENT:
This might sound like an easy task for a web developer or someone with some basic HTML knowledge. For those who are unfamiliar with what a Title Element is and how you can access it – let’s jump in.
What is a Title Tag?
Title Tags are meta tags within the header of an XHTML document that define the title of the page that will appear in the browser toolbar. The title element is required in all HTML/XHTML documents.
If you weren’t confused before – you might be now. A Web-pages Title Tag is one of the most important on-page factors that will determine how well your website ranks. It’s a tag that describes to Google what the given website and/or webpage is all about. Here’s a visual…
If you didn’t know what a Title Tag was, I hope you have some idea now. The Title Tag can be found <title>HERE</title> on a standard HTML document or typically the “Title” of a page when using a popular Content Management System like WordPress, Joomla, Drupal etc…
HOW TO PROPERLY OPTIMIZE YOUR WEBSITES TITLE TAG:
First don’t put your company name as the first piece to your title. Second – know your market and perform some keyword researchusing to determine the highest searched most relevant keyword that describes your business. Google’s keyword tool is pretty easy. Put in the keywords you think are most relevant to your industry and Google will do the rest of the work.
Let’s say you’re a Plumbing company and your title tag reads this: Welcome to Some Plumbing!
A properly optimized title might looks something like this: Denver Plumbing | Denver Plumbers – Some Plumbing Company.
Make sense? This is a quick crash course and tip that will without a doubt make a difference on how well your website ranks. Depending on how your website reacts to the changes you may not need to hire a SEO Company. In competitive industries, you most likely will still need to hire a Denver SEO firm as a Title Change is a very small part of what makes your website perform.
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