7 ways for lead generation online

Take a look on the other side: your visitors – are typical introverts, because they are looking for products online to escape personal interaction with other people. They come to your site in the hope that you will understand their needs and show them a short way to enlightenment and enjoyment. Each of the click - is an unspoken question that they hope you can answer.

Can design, architecture and website content convince visitors that they need to work just with you, that you can give them something so valuable and in return they will be ready to provide information about themselves and converted to lead? Where to start?

Does your company belong to B2B or B2C sector, simple or complex your sales process is – these features may influence some aspects of the implementation of marketing tactics, but they don't change the fact that “the heart of e-commerce” isbelief.

Formation process of persuasion always begins with answers to common questions:

• Who do you need to convince?
• How (what to do) to convince them?

In the case of lead generation you need to convince visitors fill out your contact information, download the brochure or demo, register, subscribe or share content.

Once the answers to both questions are identified, you will start to work on the answer to the third question, that is:

• How to convince them of this most effectively?

1. Create your message relevant and appropriate

Define what is the greatest value for your visitors. What prompted them to seek, as a result of which they found you? What are the problems you can help them solve? What difficulties can be fixed? Highlight key benefits of your product or service. Try to understand weaknesses of your visitors, which buttons and in what order to click to make your suggestion lure for them.

2.Do not use jargon

Of course, if your message is directed to a particular group of persons, and gain their trust will only use a special language specific to their community, skip this step. Usually, the use of jargon says visitors about what you don't really want to talk to them, they will not be too careful while reading your message. If the use of specific terminology is unavoidable, introduce it in moderation. Those who want to know how serious your words are – find a way to check the glossary (by the way, take place on the site and for this one).

If you don't know exactly what customers think and talk about your product, conduct an online survey and talk to the staff who have direct contact with customers. If visitors will see that you are talking to their own words, then they feel that you talk to them. In addition, it increases the likelihood that search engines will find just your site at consumers' requests.

3. Don't draw attention to the person (company)

The first rule of running a successful online business – forget about yourself. You can be an outstanding person and your company has a colossal success but you need to focus on visitors. Show them that you understand their needs and values. Put them at the forefront. Want to see how site language meets this principle? Use a special calculator (Customer Focus Calculator), which will determine how often are found in your texts such boastful statements like: “We are the best, we are unique.”

4. Ask only necessary

As for the forms, please give as little as possible. Certainly you'd like visitors told about himself everything – start with birthday up to shoe size. But the more information you need, the lower probability that the form will be filled to the end. Conversion rates are usually directly proportional to the volume of requested information. This is especially true for lead conversion rate.

Lead generation – it's, above all, sharing. Customers expect you give them something of value in exchange for personal information. But the fact that you are asking them to give, shouldn't exceed a iota of what they consider the minimum required! If you need more information, then you have to provide something more valuable instead. Want to know my shoe size and instead offer the newsletter? Give me a pair of socks after the first letter you send.

5. Help to see

If visitors can't at first sight to understand the content of your site, they won't stay here for long and you won't generate leads. Evaluate the text in terms of its convenience to the viewing surface and reading. Use the principle of tracking eye movements, so that visitors find what they wanted to find exactly where expected.

6. Thorough leads qualification

You have to help visitors decide what they need, as soon as they come to your site. If they immediately find what they are looking for, will feel they are understood at a glance. A start has already supposed to be on the home page (or landing page).

But not all visitors know exactly what they want. Some mood may not be appropriate for purchase. However, it doesn't mean they don't buy it. In order to attract new customer is extremely important to have a perfect leads qualification system. Also, it is important for lead generation. Briefly tell your visitors about your company, what you do and what products / services are offered. So you are more likely to generate the new lead.

7. Test, measurement, optimization

Improving the process of lead generation starts with an assessment of what you have already done. The only way you can figure out how to make it even better. Check such web analytics indicators, as:

• Response factor (how many people have downloaded a brochure or sign-up?)
• Time on site;
• Bounce rate(especially on contact page) (which one page attract visitors?)

If you follow the advice of at least two at a time, you will be able to achieve significant improvements. But it's best to combine all, inscribed in lead generation strategy on the site, and then the new leads will flow to you!