Facebook Ads is a product designed to help you boost your social media marketing efforts quickly – but does it work? For some business owners, running paid ad campaigns on Facebook is a gamble because there are no guarantees. If you decide to try out Facebook Ads, there are some ways you can make it worth your while. You can use Facebook Ads to:
1. Target the best prospects. Facebook Ads can be helpful in terms of getting you more pre-qualified prospects. When you use Facebook’s Optimized CPM (oCPM) bidding option, Facebook will show your ad to people who are more likely to take a specific action based on their previous Facebook behavior. It even gives you the option of choosing whether you want more people to like your page, which means (we can conclude) that Facebook will make those likes happen.
2. Automate your list building. With virtually no effort on your part, Facebook Ads can help you compile lists of new prospects to target. Simply offer them something of value in the ad, and offer it for free. Lots of people will click it, because everyone loves getting something for free if it is useful to them. Once they click, you have their name and the necessary information to move them further along the pipeline.
3. Make faster sales. Speaking of the sales pipeline, you can move people further alone it simply by creating a great landing page. When users click on your Facebook ad, it should lead them to a landing page that compels them to keep clicking – hopefully, to the point of making a purchase. Facebook Ads can help you make quick sales, if you create a landing page that is compelling enough.
Outsourcing Facebook Ads Management To An Expert
Facebook Ads may be a bit of a gamble, but there are some great benefits for those who are willing to go all in. To speak with a firm that understands the ins and outs of Facebook marketing, call Crest Media for a free social media marketing consultation.