Social media can easily bring in new customers for a wide variety of businesses, but most businesses still struggle with even the basic social media concepts posting schedules and customer interaction. Each social media platform has its obvious advantages and disadvantages. Making the most of the advantages is the key to reaping the rewards from each social media platform. Let’s take a closer look at how you can get more from your Twitter account. There is a science to the Tweeting madness and it involves much more than hashtags.
To Follow or Not to Follow?
William Shakespeare may have coined the term, “To be, or not to be,” but when applied to Twitter, the real question is whether or not to follow as many people as possible. Following can be a great way to increase your range on Twitter. A quick search will reveal that most people who have a lot of followers are also following a lot of people. In many instances the numbers are close to the same. Just make sure the people you follow are going to be interested in what you have to say. Otherwise, you will be simply wasting your time. So yes, follow and in turn earn more followers.
While you are on your following rampage, pick people and services that interest you. At least this will make things much more interesting for you.
Promoting and Call To Action
Filling your Twitter feed with nothing more than promotional tweets and multiple calls to action is the single best way to ruin your Twitter reputation, but that does not mean you need to ignore promotional Tweets. There is a right way and a wrong way to go about doing this. Here are a few things to consider.
- Be authentic and human. People love to connect and when you sound like you are sitting in the room with them having a conversation, conversions will be higher.
- List the benefits, highlight everything that is in it for them. It’s all about them and the benefits your products or services can provide them.
- Be as precise and specific as possible with your call to action. Give them all the details up front unless of course you are trying to lead them to a sales funnel. If that is the case, give them just enough information to lead them to the funnel.
Repeat Content Tweets?
Sending out the same promotion or link several times is a great way to be instantly considered a spammer, but in reality people on Twitter are active at different times of the day. Posting your call to action only one time will severely limit your potential reach. If the content you are posting has value, then posting it multiple times can only help.
Don’t expect an overnight Twitter success, but if you take these tips into consideration you can expect a slow and steady Twitter growth.
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