Social media is all about connecting with other people. It can take a lot of time to get any type of positive results, and it can also take quite a bit of experimenting as well. There are so many different ways to interact with people on so many different social media platforms that it can be a little difficult trying to decide just where you should begin. Here are three highly effective social media strategies perfect for emerging brands and businesses new to social media that we have put to the test and the results have been nothing short of fantastic.
Say Thanks Visually
Social media giant Twitter only gives you so much room to connect with people, and very few people or businesses thank their followers for sharing their content. This is a mistake. Thanking people for sharing your content is a great way to connect and make those followers feel special. A simple thank you is not good enough. Try using a thank you image, or better yet try using an animated thank you image. Automating this process with social management tools like TweetDeck or Hootsuite can make things even easier.
Social Media Share Buttons
Hopefully you have all of the big social media platforms listed on your website. You have to make things easy for people. By providing them with buttons that allow them to share your content, you are making your content easy to share, but where do you put these social media share buttons?
- Do you put them in the header?
- Do you put them above a recent post?
- Do you put them under a post?
- Do you embed them within the post?
- Do you put them in the footer?
- Do you put them in a sidebar?
As you can see there are plenty of great places to put these buttons. Which place works best?
Our tests showed that placing them in a sidebar achieved the best results, but it all depends on the style or design of your current website. You may even want to remove them from your site entirely. This could work out for the best in the long run because people may just start sharing your content all on their own.
Posting the Same Content Multiple Times?
Posting the same content too many times can very easily result in your content being flagged as spam, but there is no possible way all of your followers will be able to see your posts all the time. For this reason alone it is well worth posting the same content multiple times at different intervals throughout the day. Share your content more than once to reach all of your followers.
These three social media strategies can and will help you increase your overall engagement, interactions and your reach. When you’re ready for your brand to step up it’s game even further, contact a knowledgeable social media marketing agency who can create a more advanced strategy.