As far as social media is concerned, 2012 is the year of the image – as in, photographs. The Facebook acquisition of Instagram may be marginally involved with the image trend, but more than likely it is spearheaded by the overnight popularity of Pinterest. This image-based social media network merges the influence of visual and social media to create an SEO-friendly referral engine. It’s not for every business, but if you have a retail operation, restaurant or any other business that has photo-friendly products/services, Pinterest can be a powerful marketing tool. Now with 18 million unique visitors, it’s a must-do if your business meets the aforementioned criteria. With that in mind, here are some tips to make your content more “pinnable” on Pinterest:
1. Make your photos count.
Your photos are only valuable on Pinterest if people want to see them. The images you post must be of interest to your audience. Think virtual eye candy. That’s the only way to guarantee that someone will pin or re-pin your content. Anything from photos of your best products, most unique products and anything vintage about your brand is a good candidate for a Pinterest post.
2. Stay away from self-promotion.
Sounds like a self-defeating practice? It’s really not. If your image content is good, then others will promote for you by pinning and re-pinning. This is one advantage Pinterest offers marketers over other social media sites. Rather than worrying about promoting the photos as your own, simply let the images do the talking. For business owners, Pinterest is all about creating a visual description of your brand. Also, don’t forget to pin and re-pin the content of others to show your support. People you do this for will be more likely to reciprocate in the future.
3. Remember “Pinnability.”
“Pinnable” content is comprised of images that are easily pinned by other users. This is done by including a “Pin It” button as a reminder on your blog posts and other social media content. Like any other network, Pinterest is a place where users want the easiest possible path to participation. Don’t spend too much time worrying about accumulating followers; instead, focus on getting those pins and re-pins.
If you have yet to try Pinterest out for your business, now is the perfect time. You don’t want to be too late to the party, and it’s almost getting to that point. Start using now, and be consistent so that users stay interested. This is one social media trend you don’t want to miss out on.
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